Sarah Coe


Areas of Specialisation

  • information technology
  • commercial contracts
  • intellectual property


  • Auckland University – BA/LLB Conjoint Degrees (1990)
  • Barrister & Solicitor of the courts of New Zealand (1992)
  • Solicitor, England & Wales (1998)

Sarah advises clients on a range of complex legal and commercial matters across a number of industries, with a particular focus on commercial and non-contentious intellectual property law.


Sarah has considerable experience working in-house, providing strategic advice to management, and supporting in-house legal teams. She advises on negotiation and drafting strategies to ensure continued product and service revenue flows, the proposed structuring and content of joint ventures, investments and acquisitions, the licensing and software development content required in technology driven deals, and on resolving difficulties and complications with technology-based contracts, licences or market data matters

Recent engagements include acting as a consultant in-house counsel for a major company in the global financial services sector. Sarah has successfully run due diligence processes for clients seeking to acquire or license innovation in the technology, financial and retail sectors. She has advised software and market data driven companies on their global licensing strategies, has in-depth knowledge of the registration aspects of intellectual property and trade mark branding world-wide, and has particular experience in devising, structuring and running such projects from the earliest planning stages.

Prior to founding ITP Law, Sarah was the first wholly non-contentious partner at blue-chip international media firm, Carter-Ruck and Partners. Prior to this, Sarah worked for several years with the affiliated law firm for Pricewaterhouse Coopers after transferring from Linklaters’ London office.

Sarah has conjoint Arts and Law degrees from the University of Auckland and first qualified as a barrister and solicitor in New Zealand before re-qualifying as a solicitor in England & Wales.